Daniel Conrado Vieira is an executive leader and strategic professional with solid and proven expertise in business development, commercial expansion, marketing strategies, and Customer Experience Management (CX/CVM). Over the course of his career, he has accumulated extensive experience working across highly competitive sectors, including telecommunications, media, insurance, logistics, and commerce.
As Commercial and Marketing Director, Daniel drives sustainable organizational growth by combining a results-oriented vision with the implementation of market positioning strategies, corporate business development, and high-value client retention.
Core Areas of Expertise & Strategic Focus
- Commercial Leadership & Market Expansion: National planning and coordination of sales teams, pursuing new business opportunities, setting targets, and leading complex negotiations with corporate clients and partners.
- Marketing Strategy & Positioning: Defining communication strategies, managing and delivering segmented content, and executing targeted campaigns to strengthen brand presence and maximize revenue.
- Customer Value & Experience Management (CVM & CX): Customer journey mapping, loyalty programs, retention management, and churn rate reduction, focusing on maximizing Customer Lifetime Value (CLV).
- Performance Indicators & Analytics (KPIs): Rigorous tracking of critical operational and commercial metrics (NPS, SLA, Churn, CLV) to enable data-driven decision-making and continuous process optimization.
- Operations & Team Leadership: Extensive background in training, mentoring, and managing high-performing teams, ensuring operational activities align seamlessly with the company’s strategic vision.
Career Highlights
- Commercial Management & Business Development: Coordinated nationwide commercial operations and sales strategies, expanding client portfolios while optimizing logistics and operational support processes.
- Telecommunications & Media Sectors: Led operational teams and Customer Value Management (CVM) initiatives at Multichoice Mozambique and Vodacom Mozambique, managing multichannel retention campaigns, service quality, and performance monitoring.
- Public Relations & Corporate Accounts: At Mediplus, managed strategic relationships with corporate clients, HR departments, and brokers, while leading national technical visits to deliver digital corporate solutions.
Key Competencies & Leadership Vision
Recognized for his analytical thinking, high-level negotiation skills, proactivity, and emotional intelligence. With excellent interpersonal communication skills and a proven ability to thrive under high-pressure environments, Daniel centers his leadership on service excellence, continuous innovation, and building long-term strategic partnerships.